Entrepreneurs Plastics Innovation Challenge (EPIC) is aimed at identifying solutions to eliminate plastic waste in Nigeria by sourcing sustainable solutions with the purpose of identifying, developing and scaling potential circular innovations from entrepreneurs, wherever they may be.
EPIC is an initiative of Coca-Cola in collaboration with HYBR to crowdsource ideas and solutions to solve the plastic waste problem.
10 Innovative ideas are to be selected from numerous pitches and entrepreneurs with chosen ideas engaged in a Bootcamp to help refine their ideas for scalability. 3 ventures are then finally selected to go through an 8-week market validation process before pitching to a group of investors and institutions with opportunities for funding.
EPIC needed an identity that would strongly communicate its goal of sourcing for sustainable, affordable, modular and scalable solutions to eliminate plastic waste. The challenge needed an identity that would clearly show the effect plastic waste has on the environment and the economy and how EPIC is geared towards solving this problem.
Applications open (Nov. 20 - Dec. 4, 2018)
Scale Up Bootcamp
MARKET TRACTION & SUPPORT
EXPANSION BUSINESS CASE PITCHING
In order to reflect the impact of EPIC, which is a preserved and greener world, a green-themed color palette was chosen for the brand. The color palette combined shades of green with yellow.
The “I” in the EPIC lettermark takes the shape of the Coco-Cola plastic bottle to emphasize the need for innovative solutions in combating how plastic wastes are currently handled in Nigeria.