Background
Entrepreneurs Plastics Innovation Challenge (EPIC) is aimed at identifying solutions to eliminate plastic waste in Nigeria by sourcing sustainable solutions with the purpose of identifying, developing and scaling potential circular innovations from entrepreneurs, wherever they may be.
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EPIC is an initiative of Coca-Cola in collaboration with HYBR to crowdsource ideas and solutions to solve the plastic waste problem.
10 Innovative ideas are to be selected from numerous pitches and entrepreneurs with chosen ideas engaged in a Bootcamp to help refine their ideas for scalability. 3 ventures are then finally selected to go through an 8-week market validation process before pitching to a group of investors and institutions with opportunities for funding.
The Challenge
EPIC needed an identity that would strongly communicate its goal of sourcing for sustainable, affordable, modular and scalable solutions to eliminate plastic waste. The challenge needed an identity that would clearly show the effect plastic waste has on the environment and the economy and how EPIC is geared towards solving this problem.
Step 1
Application submissions
Applications open (Nov. 20 - Dec. 4, 2018)
Step 2
10
Ideas
Scale Up Bootcamp
Step 3
3
Ideas
MARKET TRACTION & SUPPORT
Step 4
EXPANSION BUSINESS CASE PITCHING
The Solution
EPIC wanted a brand that would reflect its approach to solving the plastic waste challenge in Nigeria. EPIC’s identity should show that it hinges on
- — Cross-value chain collaboration
- — Sustainable, affordable, modular and scalable solutions
In order to reflect the impact of EPIC, which is a preserved and greener world, a green-themed color palette was chosen for the brand. The color palette combined shades of green with yellow.
The EPIC logo combines cyclic illustrations with the EPIC lettermark, the illustrations reflect EPIC’s cross-value chain approach to solving the plastic waste challenge. It also shows a shift from the current linear, take-make-use-dispose model of plastics to a circular economy focused on solutions around the collection, recycling, consumption and uses of plastics.
The “I” in the EPIC lettermark takes the shape of the Coco-Cola plastic bottle to emphasize the need for innovative solutions in combating how plastic wastes are currently handled in Nigeria.
CocaCola’s Gotham Typeface was adopted for use to establish the offspring connection EPIC has with Coca-Cola. Brand Assets and event collaterals including a workbook, program booklet, attendees tags, certificate of participation, social media posts, carrier bag, roll up banners and challenge guide were designed.
A lot of illustrations around plastic waste challenges and management were also incorporated into the design of brand assets to tell a cohesive EPIC story.
